Plymouth MI, October 23, 2025
News Summary
Victors Home Solutions, founded in 2008, is experiencing remarkable growth with plans to exceed $100 million in revenue by 2024. Initially focused on roofing, the company has diversified into windows, doors, and bathroom services. With new branches planned in major cities, including Columbus and Indianapolis, the company emphasizes customer experience and community support through its ‘Give Back Through Victors’ initiative. Victors continues to leverage grassroots marketing, reflecting a commitment to professionalizing the roofing industry while enhancing service standards.
Plymouth, Michigan – Victors Home Solutions, a roofing and home improvement company founded in 2008 by Victor Smolyanov, has announced significant operational expansions and impressive revenue growth, aiming to surpass $100 million by the end of 2024. The company began as a subcontractor in Detroit’s residential market and has grown into a major industry player with diversified offerings.
Initially working in roofing influenced by his family’s immigration from Ukraine in the 1990s, Smolyanov shifted Victors Home Solutions’ strategy in 2014 to provide an enhanced customer experience by moving away from subcontracting. This change allowed the company to focus on retail work and customer service, leading to approximately $6 million in revenue by 2016.
By 2020, despite confronting challenges posed by the COVID-19 pandemic, revenue increased to about $20 million. The company has since rebranded, expanding its services to include windows, doors, and bathroom conversions. This strategic diversification contributed to revenue nearly doubling from 2021 to 2022, positioning it at $37 million, with projections soaring to $59 million for 2023.
In collaboration with Alpine Investors, Smolyanov established Vertex Service Partners, which is expected to further propel the company’s growth. With plans for new branches in cities such as Columbus and Indianapolis in early 2025, Victors Home Solutions is expanding its footprint beyond Michigan to major metropolitan areas like Cleveland, Cincinnati, and Chicago, bringing its total locations to nine.
Currently employing around 300 people, Victors Home Solutions utilizes a grassroots marketing model, engaging directly with customers to enhance their experience. Each branch operates with dedicated management teams focused on effective training and customer service. The Cleveland branch, for instance, generated an impressive $11 million in its first year, and Saginaw’s performance exceeded expectations despite market difficulties.
The company deliberately avoids insurance-related work, choosing instead to provide financing solutions for homeowners. In addition to its business growth strategies, Victors launched the “Give Back Through Victors” program, which commits to donating a roof for every 100 roofs replaced, aiming for a total of 40 free roofs provided this year.
Victors Home Solutions is also preparing to move its headquarters to Plymouth, Michigan, expected to open in 2025, which aims to centralize its operations for better efficiency. Smolyanov places a strong emphasis on professionalizing the roofing industry and raising service standards, which he believes are critical for long-term success.
Overall, Victors Home Solutions is on track toward its ambitious revenue goal, reflecting robust growth and community-oriented values that distinguish it within a competitive industry.
FAQ
Who founded Victors Home Solutions?
Victor Smolyanov founded his roofing company in 2008 after subcontracting with a major player in Detroit’s residential market.
What is Victors Home Solutions’ revenue projection for 2024?
Victors is projected to exceed $100 million in revenue by the end of 2024, a goal that was originally set for 2028.
How has Victors Home Solutions diversified its services?
The company has diversified its offerings to include windows, doors, and bathroom conversions during rebranding.
What is the “Give Back Through Victors” program?
Victors launched the “Give Back Through Victors” program, donating a roof for every 100 replaced, intending to provide 40 free roofs this year.
How many people does Victors Home Solutions employ?
Victors employs around 300 people and utilizes a model centered on grassroots marketing and customer engagement.
Key Features of Victors Home Solutions
| Feature | Description |
|---|---|
| Foundation Year | 2008 |
| Current Revenue Projection for 2023 | $59 million |
| Total Revenue Projection for 2024 | Exceeding $100 million |
| Number of Employees | Around 300 |
| Number of Branches | Presently seven, with plans for two more by early 2025 |
| Community Program | Donate a roof for every 100 replaced |
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Author: STAFF HERE PLYMOUTH WRITER
The PLYMOUTH STAFF WRITER represents the experienced team at HEREPlymouth.com, your go-to source for actionable local news and information in Plymouth, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Plymouth Ice Festival, Art in the Park, and the Plymouth Fall Festival. Our coverage extends to key organizations like the Plymouth Community Chamber of Commerce and Main Street Plymouth, plus leading businesses in automotive and retail that power the local economy such as Roush Industries and Downtown Plymouth businesses. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HERENovi.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
