News Summary
AISIN Corp. has announced significant leadership changes in Plymouth Township with the establishment of AISIN Aftermarket & Service of America Inc. (AASA) after merging its aftermarket division with AWTEC. Dwayne Bates has been appointed president, while René Ocegueda takes the role of vice president, with a vision to enhance aftermarket sales and remanufactured product offerings across the Americas. This strategic restructuring is set to boost growth and innovation for the company.
Exciting Leadership Changes at AISIN Corp. in Plymouth Township
Big news is coming out of Plymouth Township as AISIN Corp. has appointed new leaders to spearhead its latest venture, AISIN Aftermarket & Service of America Inc. (AASA). This newly minted company, which officially came into existence on April 1, resulted from the merger of AISIN World Corp. of America’s aftermarket division (AWA) and AWTEC, an AISIN Group company that specializes in remanufacturing transmissions. This shift is set to revolutionize the aftermarket parts landscape across the Americas.
Dwayne Bates Takes the Helm
Leading the charge as president of AASA is Dwayne Bates, who brings a wealth of experience to the role after spending an impressive 35 years with AISIN. Prior to this appointment, Bates served as the senior vice president of AISIN’s Aftermarket division in North America. He has a strong track record, overseeing aftermarket sales, remanufacturing, and even warehousing operations at multiple AISIN facilities spread across California, Michigan, Tennessee, Texas, and Panama. Not only is he experienced, but he is also very hands-on, ensuring that he remains deeply involved in the day-to-day operations.
Residing in Nashville, Tennessee, with his wife, Amy, Bates holds a Bachelor of Science in business administration from Wayne State University in Detroit. Under his leadership, AASA is expected to take on a life of its own as a stand-alone company, focusing on expanding its aftermarket sales and ramping up its remanufactured product offerings.
René Ocegueda Steps Up as Vice President
Joining Bates in this new endeavor is René Ocegueda, appointed as vice president of AASA. Ocegueda’s expertise in the region can’t be overstated; he will be relocating from Los Angeles to Panama to take charge of AISIN’s operations in Latin America, marking a significant change in his career. He has been an integral part of the AISIN team since 1998, having previously served as the general manager of the North American aftermarket division.
With a strong foundation in business management from the University of Guadalajara in Mexico, Ocegueda has previously played a key role in establishing AISIN Sales Latin America (ASLA) back in 2019. His work contributed to launching a new distribution center aimed at improving product delivery times and enhancing customer service across Central America, South America, and the Caribbean.
AASA’s Vision for the Future
AASA is positioned to be a major player in the industry, focusing on parts sales and distribution across the Americas. With Scott Turpin, the president and COO of AWA, sharing the company’s ambition for growth and global expansion, there’s an energizing buzz surrounding this new business entity. These leadership changes come on the heels of other recent executive changes within AISIN, signaling a period of transformation and new opportunities for the company.
While new challenges await, both Bates and Ocegueda are well-equipped to steer AASA towards success in the competitive aftermarket landscape. The leadership team’s extensive experience and strategic vision are set to lay a robust foundation for AASA to flourish across multiple markets.
As the brand continues its course, all executives will be operating out of the AISIN World Corp. of America’s headquarters in Northville, Michigan. The excitement is palpable as this fresh chapter of AISIN begins, promising a bright future filled with growth and innovation.
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Additional Resources
- DBusiness: AISIN Aftermarket Service of America Announces Executive Changes
- Wikipedia: Aftermarket part
- Crain’s Detroit: AISIN World Corp. of America
- Google Search: AISIN Corp
- Hometown Life: Auto Supplier HELLA Breaks Ground on New Northville Township HQ
- Google News: AISIN Aftermarket
- Hometown Life: Rouge River Rescue
- Encyclopedia Britannica: Automotive Industry
Author: STAFF HERE PLYMOUTH WRITER
The PLYMOUTH STAFF WRITER represents the experienced team at HEREPlymouth.com, your go-to source for actionable local news and information in Plymouth, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Plymouth Ice Festival, Art in the Park, and the Plymouth Fall Festival. Our coverage extends to key organizations like the Plymouth Community Chamber of Commerce and Main Street Plymouth, plus leading businesses in automotive and retail that power the local economy such as Roush Industries and Downtown Plymouth businesses. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HERENovi.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
