Hippo Insurance Welcomes Andrea Collins as Chief Marketing Officer
In the sunny city of San Francisco, exciting news is buzzing around the home insurance scene! Hippo, a forward-thinking home insurance group, has just announced the appointment of Andrea Collins as their new Chief Marketing Officer (CMO). This change is effective immediately, and it seems like the company couldn’t be more thrilled to have her back on board.
A Return to Roots
Andrea isn’t new to Hippo. In fact, she previously held the role of Vice President of Marketing from 2017 to 2022. During her time then, she played a crucial role in shaping and expanding Hippo’s marketing strategy, which got the attention of industry insiders and customers alike. “I couldn’t be more excited to return to lead marketing, help elevate Hippo to new heights and deepen our investment in key distribution channels as we scale our New Homes Program,” Collins shared, clearly exhilarated about her new journey with the team.
Expansion of the New Homes Program
Speaking of the New Homes Program, this recent development isn’t happening in isolation! Just this past October, the company made significant strides by expanding access to this program for home builders in three key states: California, Florida, and Texas. Hippo has set ambitious expectations, saying they hope to provide access to insurance for nearly 50,000 additional homes in these states by the time the year wraps up. By boosting insurance options in these rapidly growing areas, it’s clear Hippo is aiming to make homeownership more secure and accessible.
Collins’ Impressive Background
But who exactly is Andrea Collins? With more than two decades of experience in marketing under her belt, she’s no stranger to the field. Before returning to Hippo, Collins served as the Chief Marketing Officer for a cyber insurtech company called Cowbell, and also worked at Flyhomes, a residential real estate platform. Each of these roles has equipped her with a wealth of knowledge and insight, making her a fantastic fit to lead Hippo’s marketing initiatives.
What This Means for Hippo
Rick McCathron, Hippo’s President and CEO, shared his enthusiasm about Collins’ return as well. “Andrea’s expertise in crafting impactful marketing strategies for both D2C and B2B audiences, combined with her deep commitment to our mission, will drive the innovation and brand experience our customers value and our partners trust,” McCathron stated. This is a promising statement that highlights the confidence the team has in Collins’ abilities to bring fresh ideas and perspectives to the company.
Looking Ahead
The future looks bright for Hippo with Collins at the helm of marketing. As the company aims to connect more homeowners with efficient and accessible insurance options, it’s important to remember that this journey is not just about business growth. At its core, it’s about making the lives of homeowners easier and more secure.
As Collins embarks on this new chapter, both she and the Hippo team are likely focused on innovative strategies that will bring their marketing efforts to the next level. Stay tuned for more updates from Hippo as they work towards making home insurance smarter, simpler, and more supportive for everyone!
All in all, this thrilling appointment is certainly a milestone for Hippo, and one that promises to enhance their journey as a leader in the home insurance industry.
Author: STAFF HERE PLYMOUTH WRITER
The PLYMOUTH STAFF WRITER represents the experienced team at HEREPlymouth.com, your go-to source for actionable local news and information in Plymouth, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Plymouth Ice Festival, Art in the Park, and the Plymouth Fall Festival. Our coverage extends to key organizations like the Plymouth Community Chamber of Commerce and Main Street Plymouth, plus leading businesses in automotive and retail that power the local economy such as Roush Industries and Downtown Plymouth businesses. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HERENovi.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
